http://www.elisemattingly.com Elise Mattingly Fri, 27 Aug 2010 22:55:21 +0000 http://www.elisemattingly.com en http://elisemattingly.com/Coca-Cola-VitaminWater-Zero http://elisemattingly.com/following/elisemattingly.com/Coca-Cola-VitaminWater-Zero Fri, 27 Aug 2010 22:55:21 +0000 Elise Mattingly 591137 <img src="http://payload.cargocollective.com/1/1/32351/591137/Uvend_VW.jpg" border="0" width="670" height="492" width_o="2048" height_o="1505" src_o="http://payload.cargocollective.com/1/1/32351/591137/Uvend_VW_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/591137/MegaC_1.jpg" border="0" width="384" height="680" width_o="384" height_o="680" src_o="http://payload.cargocollective.com/1/1/32351/591137/MegaC_1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/591137/MegaC_2.jpg" border="0" width="384" height="680" width_o="384" height_o="680" src_o="http://payload.cargocollective.com/1/1/32351/591137/MegaC_2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/591137/MegaC_3.jpg" border="0" width="384" height="680" width_o="384" height_o="680" src_o="http://payload.cargocollective.com/1/1/32351/591137/MegaC_3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/591137/MegaC_4.jpg" border="0" width="384" height="680" width_o="384" height_o="680" src_o="http://payload.cargocollective.com/1/1/32351/591137/MegaC_4_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/591137/MegaC_5.jpg" border="0" width="384" height="680" width_o="384" height_o="680" src_o="http://payload.cargocollective.com/1/1/32351/591137/MegaC_5_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/591137/MegaC_6.jpg" border="0" width="384" height="680" width_o="384" height_o="680" src_o="http://payload.cargocollective.com/1/1/32351/591137/MegaC_6_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/591137/MegaC_7.jpg" border="0" width="384" height="680" width_o="384" height_o="680" src_o="http://payload.cargocollective.com/1/1/32351/591137/MegaC_7_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/591137/MegaC_8.jpg" border="0" width="384" height="680" width_o="384" height_o="680" src_o="http://payload.cargocollective.com/1/1/32351/591137/MegaC_8_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/591137/MegaC_9.jpg" border="0" width="384" height="680" width_o="384" height_o="680" src_o="http://payload.cargocollective.com/1/1/32351/591137/MegaC_9_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/591137/MegaC_10.jpg" border="0" width="384" height="680" width_o="384" height_o="680" src_o="http://payload.cargocollective.com/1/1/32351/591137/MegaC_10_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/591137/MegaC_11.jpg" border="0" width="384" height="680" width_o="384" height_o="680" src_o="http://payload.cargocollective.com/1/1/32351/591137/MegaC_11_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/591137/MegaC_12.jpg" border="0" width="384" height="680" width_o="384" height_o="680" src_o="http://payload.cargocollective.com/1/1/32351/591137/MegaC_12_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/591137/MegaC_13.jpg" border="0" width="384" height="680" width_o="384" height_o="680" src_o="http://payload.cargocollective.com/1/1/32351/591137/MegaC_13_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/591137/MegaC_14.jpg" border="0" width="384" height="680" width_o="384" height_o="680" src_o="http://payload.cargocollective.com/1/1/32351/591137/MegaC_14_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/591137/MegaC_15.jpg" border="0" width="384" height="680" width_o="384" height_o="680" src_o="http://payload.cargocollective.com/1/1/32351/591137/MegaC_15_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/591137/MegaC_16.jpg" border="0" width="384" height="680" width_o="384" height_o="680" src_o="http://payload.cargocollective.com/1/1/32351/591137/MegaC_16_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/591137/MegaC_17.jpg" border="0" width="384" height="680" width_o="384" height_o="680" src_o="http://payload.cargocollective.com/1/1/32351/591137/MegaC_17_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/591137/MegaC_18.jpg" border="0" width="384" height="680" width_o="384" height_o="680" src_o="http://payload.cargocollective.com/1/1/32351/591137/MegaC_18_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/591137/MegaC_19.jpg" border="0" width="384" height="680" width_o="384" height_o="680" src_o="http://payload.cargocollective.com/1/1/32351/591137/MegaC_19_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/591137/Squeezed_1.jpg" border="0" width="384" height="680" width_o="384" height_o="680" src_o="http://payload.cargocollective.com/1/1/32351/591137/Squeezed_1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/591137/Squeezed_2.jpg" border="0" width="384" height="680" width_o="384" height_o="680" src_o="http://payload.cargocollective.com/1/1/32351/591137/Squeezed_2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/591137/Squeezed_3.jpg" border="0" width="384" height="680" width_o="384" height_o="680" src_o="http://payload.cargocollective.com/1/1/32351/591137/Squeezed_3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/591137/Squeezed_4.jpg" border="0" width="384" height="680" width_o="384" height_o="680" src_o="http://payload.cargocollective.com/1/1/32351/591137/Squeezed_4_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/591137/Squeezed_5.jpg" border="0" width="384" height="680" width_o="384" height_o="680" src_o="http://payload.cargocollective.com/1/1/32351/591137/Squeezed_5_o.jpg" align="left" /> Design and animation storyboards for two newly launched VitaminWater Zero beverages, Mega-C and Squeezed. VitaminWater wanted to wrap a story and personality around their new zero calorie line. The animation concepts play off the distinct ingredients and benefits of each beverage. Designer Art Director / Chris Cobb © SapientNitro http://elisemattingly.com/Carter-s-OshKosh-B-gosh http://elisemattingly.com/following/elisemattingly.com/Carter-s-OshKosh-B-gosh Fri, 27 Aug 2010 21:25:04 +0000 Elise Mattingly 595413 <img src="http://payload.cargocollective.com/1/1/32351/595413/Carters_Homepage1.jpg" border="0" width="670" height="507" width_o="1183" height_o="896" src_o="http://payload.cargocollective.com/1/1/32351/595413/Carters_Homepage1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/595413/Carters_Homepage2.jpg" border="0" width="670" height="507" width_o="1183" height_o="896" src_o="http://payload.cargocollective.com/1/1/32351/595413/Carters_Homepage2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/595413/Carters_Homepage3.jpg" border="0" width="670" height="507" width_o="1183" height_o="896" src_o="http://payload.cargocollective.com/1/1/32351/595413/Carters_Homepage3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/595413/OKBG_Home1.jpg" border="0" width="670" height="507" width_o="1183" height_o="896" src_o="http://payload.cargocollective.com/1/1/32351/595413/OKBG_Home1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/595413/OKBG_Home2.jpg" border="0" width="670" height="507" width_o="1183" height_o="896" src_o="http://payload.cargocollective.com/1/1/32351/595413/OKBG_Home2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/595413/OKBG_Home3.jpg" border="0" width="670" height="507" width_o="1183" height_o="896" src_o="http://payload.cargocollective.com/1/1/32351/595413/OKBG_Home3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/595413/OKBG_Home4.jpg" border="0" width="670" height="507" width_o="1183" height_o="896" src_o="http://payload.cargocollective.com/1/1/32351/595413/OKBG_Home4_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/595413/Carters_CatLanding.jpg" border="0" width="670" height="722" width_o="1183" height_o="1275" src_o="http://payload.cargocollective.com/1/1/32351/595413/Carters_CatLanding_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/595413/Carters_DptLanding.jpg" border="0" width="670" height="722" width_o="1183" height_o="1275" src_o="http://payload.cargocollective.com/1/1/32351/595413/Carters_DptLanding_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/595413/Carters_ProductDetail.jpg" border="0" width="670" height="722" width_o="1183" height_o="1275" src_o="http://payload.cargocollective.com/1/1/32351/595413/Carters_ProductDetail_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/595413/Carters_AboutUs.jpg" border="0" width="670" height="722" width_o="1183" height_o="1275" src_o="http://payload.cargocollective.com/1/1/32351/595413/Carters_AboutUs_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/595413/OKBG_CatLanding.jpg" border="0" width="670" height="722" width_o="1183" height_o="1275" src_o="http://payload.cargocollective.com/1/1/32351/595413/OKBG_CatLanding_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/595413/OKBG_DptLanding.jpg" border="0" width="670" height="722" width_o="1183" height_o="1275" src_o="http://payload.cargocollective.com/1/1/32351/595413/OKBG_DptLanding_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/595413/OKBG_ProductDetail.jpg" border="0" width="670" height="722" width_o="1183" height_o="1275" src_o="http://payload.cargocollective.com/1/1/32351/595413/OKBG_ProductDetail_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/595413/OKBG_AboutUs.jpg" border="0" width="670" height="722" width_o="1183" height_o="1275" src_o="http://payload.cargocollective.com/1/1/32351/595413/OKBG_AboutUs_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/595413/Carters_LL_DptLanding.jpg" border="0" width="670" height="722" width_o="1183" height_o="1275" src_o="http://payload.cargocollective.com/1/1/32351/595413/Carters_LL_DptLanding_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/595413/Carters_LL_Boy.jpg" border="0" width="670" height="722" width_o="1183" height_o="1275" src_o="http://payload.cargocollective.com/1/1/32351/595413/Carters_LL_Boy_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/595413/Carters_LL_Girl.jpg" border="0" width="670" height="722" width_o="1183" height_o="1275" src_o="http://payload.cargocollective.com/1/1/32351/595413/Carters_LL_Girl_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/595413/OKBG_BabyGirl.jpg" border="0" width="670" height="722" width_o="1183" height_o="1275" src_o="http://payload.cargocollective.com/1/1/32351/595413/OKBG_BabyGirl_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/595413/OKBG_KidBoy.jpg" border="0" width="670" height="722" width_o="1183" height_o="1275" src_o="http://payload.cargocollective.com/1/1/32351/595413/OKBG_KidBoy_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/595413/OKBG_KidGirl.jpg" border="0" width="670" height="722" width_o="1183" height_o="1275" src_o="http://payload.cargocollective.com/1/1/32351/595413/OKBG_KidGirl_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/595413/OKBG_ToddBoy.jpg" border="0" width="670" height="722" width_o="1183" height_o="1275" src_o="http://payload.cargocollective.com/1/1/32351/595413/OKBG_ToddBoy_o.jpg" align="left" /> Carter's, a leading children's clothing brand, approached SapientNitro with the need to expand their online presence to an e-commerce site. Having recently acquired OshKosh B'gosh, the challenge was to create a shared e-commerce experience that ensured the authenticity of the two distinct clothing brands. Throughout the year-long project, I helped define the visual direction of the experience, and explored layout and concept design for over 20 key screens for each clothing brand. I also helped create the Carter's, Inc. corporate site, several micro-sites, and was responsible for overseeing the initial site development. After site launch, I worked with the creative team for six months on production design of weekly asset updates for both e-commerce sites. At left: Home screen experience, secondary pages, and examples of asset updates. Designer Creative Team Creative Director / Scott Jennings Senior Art Director / Hugh Connelly Designer / Jessica Sutton Designer / Philip Spradley Copywriter / Kelli Koogler © SapientNitro http://elisemattingly.com/OshKosh-B-gosh http://elisemattingly.com/following/elisemattingly.com/OshKosh-B-gosh Fri, 27 Aug 2010 18:06:38 +0000 Elise Mattingly 595599 <img src="http://payload.cargocollective.com/1/1/32351/595599/OKBG_Refresh_Strategy_1.png" border="0" width="400" height="618" width_o="400" height_o="618" src_o="http://payload.cargocollective.com/1/1/32351/595599/OKBG_Refresh_Strategy_1_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/595599/OKBG_Refresh_Strategy_2.png" border="0" width="670" height="517" width_o="1584" height_o="1224" src_o="http://payload.cargocollective.com/1/1/32351/595599/OKBG_Refresh_Strategy_2_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/595599/OKBG_Refresh_Strategy_3.png" border="0" width="670" height="517" width_o="1584" height_o="1224" src_o="http://payload.cargocollective.com/1/1/32351/595599/OKBG_Refresh_Strategy_3_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/595599/OKBG_Refresh_Strategy_4.png" border="0" width="670" height="517" width_o="1584" height_o="1224" src_o="http://payload.cargocollective.com/1/1/32351/595599/OKBG_Refresh_Strategy_4_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/595599/OKBG_Refresh_Strategy_5.png" border="0" width="670" height="517" width_o="1584" height_o="1224" src_o="http://payload.cargocollective.com/1/1/32351/595599/OKBG_Refresh_Strategy_5_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/595599/OKBG_Refresh_Strategy_6.png" border="0" width="670" height="517" width_o="1584" height_o="1224" src_o="http://payload.cargocollective.com/1/1/32351/595599/OKBG_Refresh_Strategy_6_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/595599/OKBG_Refresh_Strategy_7.png" border="0" width="670" height="517" width_o="1584" height_o="1224" src_o="http://payload.cargocollective.com/1/1/32351/595599/OKBG_Refresh_Strategy_7_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/595599/OKBG_Refresh_Strategy_8.png" border="0" width="670" height="517" width_o="1584" height_o="1224" src_o="http://payload.cargocollective.com/1/1/32351/595599/OKBG_Refresh_Strategy_8_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/595599/OKBG_Refresh_Strategy_9.png" border="0" width="670" height="517" width_o="1584" height_o="1224" src_o="http://payload.cargocollective.com/1/1/32351/595599/OKBG_Refresh_Strategy_9_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/595599/OKBG_Refresh_Strategy_10.png" border="0" width="670" height="517" width_o="1584" height_o="1224" src_o="http://payload.cargocollective.com/1/1/32351/595599/OKBG_Refresh_Strategy_10_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/595599/OKBG_Refresh_Strategy_11.png" border="0" width="670" height="517" width_o="1584" height_o="1224" src_o="http://payload.cargocollective.com/1/1/32351/595599/OKBG_Refresh_Strategy_11_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/595599/OKBG_Refresh_Strategy_12.png" border="0" width="670" height="517" width_o="1584" height_o="1224" src_o="http://payload.cargocollective.com/1/1/32351/595599/OKBG_Refresh_Strategy_12_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/595599/OKBG_Refresh_Strategy_13.png" border="0" width="670" height="517" width_o="1584" height_o="1224" src_o="http://payload.cargocollective.com/1/1/32351/595599/OKBG_Refresh_Strategy_13_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/595599/OKBG_Refresh_Strategy_14.png" border="0" width="670" height="517" width_o="1584" height_o="1224" src_o="http://payload.cargocollective.com/1/1/32351/595599/OKBG_Refresh_Strategy_14_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/595599/OKBG_Refresh_1 copy.png" border="0" width="400" height="618" width_o="400" height_o="618" src_o="http://payload.cargocollective.com/1/1/32351/595599/OKBG_Refresh_1 copy_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/595599/OKBG_Refresh_2.png" border="0" width="670" height="517" width_o="1584" height_o="1224" src_o="http://payload.cargocollective.com/1/1/32351/595599/OKBG_Refresh_2_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/595599/OKBG_Refresh_3.png" border="0" width="670" height="517" width_o="1584" height_o="1224" src_o="http://payload.cargocollective.com/1/1/32351/595599/OKBG_Refresh_3_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/595599/OKBG_Refresh_4.png" border="0" width="670" height="517" width_o="1584" height_o="1224" src_o="http://payload.cargocollective.com/1/1/32351/595599/OKBG_Refresh_4_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/595599/OKBG_Refresh_5.png" border="0" width="670" height="517" width_o="1584" height_o="1224" src_o="http://payload.cargocollective.com/1/1/32351/595599/OKBG_Refresh_5_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/595599/OKBG_Refresh_6.png" border="0" width="670" height="517" width_o="1584" height_o="1224" src_o="http://payload.cargocollective.com/1/1/32351/595599/OKBG_Refresh_6_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/595599/OKBG_Refresh_7.png" border="0" width="670" height="517" width_o="1584" height_o="1224" src_o="http://payload.cargocollective.com/1/1/32351/595599/OKBG_Refresh_7_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/595599/OKBG_Refresh_8.png" border="0" width="670" height="517" width_o="1584" height_o="1224" src_o="http://payload.cargocollective.com/1/1/32351/595599/OKBG_Refresh_8_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/595599/OKBG_Refresh_9.png" border="0" width="670" height="517" width_o="1584" height_o="1224" src_o="http://payload.cargocollective.com/1/1/32351/595599/OKBG_Refresh_9_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/595599/OKBG_Refresh_10.png" border="0" width="670" height="517" width_o="1584" height_o="1224" src_o="http://payload.cargocollective.com/1/1/32351/595599/OKBG_Refresh_10_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/595599/OKBG_Refresh_11.png" border="0" width="670" height="517" width_o="1584" height_o="1224" src_o="http://payload.cargocollective.com/1/1/32351/595599/OKBG_Refresh_11_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/595599/OKBG_Refresh_12.png" border="0" width="670" height="517" width_o="1584" height_o="1224" src_o="http://payload.cargocollective.com/1/1/32351/595599/OKBG_Refresh_12_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/595599/OKBG_Refresh_13.png" border="0" width="670" height="517" width_o="1584" height_o="1224" src_o="http://payload.cargocollective.com/1/1/32351/595599/OKBG_Refresh_13_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/595599/OKBG_Refresh_14.png" border="0" width="670" height="517" width_o="1584" height_o="1224" src_o="http://payload.cargocollective.com/1/1/32351/595599/OKBG_Refresh_14_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/595599/OKBG_Refresh_15.png" border="0" width="670" height="517" width_o="1584" height_o="1224" src_o="http://payload.cargocollective.com/1/1/32351/595599/OKBG_Refresh_15_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/595599/OKBG_Refresh_16.png" border="0" width="670" height="517" width_o="1584" height_o="1224" src_o="http://payload.cargocollective.com/1/1/32351/595599/OKBG_Refresh_16_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/595599/OKBG_Refresh_17.png" border="0" width="670" height="517" width_o="1584" height_o="1224" src_o="http://payload.cargocollective.com/1/1/32351/595599/OKBG_Refresh_17_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/595599/OKBG_Refresh_18.png" border="0" width="670" height="517" width_o="1584" height_o="1224" src_o="http://payload.cargocollective.com/1/1/32351/595599/OKBG_Refresh_18_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/595599/OKBG_Refresh_19.png" border="0" width="670" height="517" width_o="1584" height_o="1224" src_o="http://payload.cargocollective.com/1/1/32351/595599/OKBG_Refresh_19_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/595599/OKBG_Refresh_20.png" border="0" width="670" height="517" width_o="1584" height_o="1224" src_o="http://payload.cargocollective.com/1/1/32351/595599/OKBG_Refresh_20_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/595599/OKBG_Refresh_21.png" border="0" width="670" height="517" width_o="1584" height_o="1224" src_o="http://payload.cargocollective.com/1/1/32351/595599/OKBG_Refresh_21_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/595599/OKBG_Refresh_22.png" border="0" width="670" height="517" width_o="1584" height_o="1224" src_o="http://payload.cargocollective.com/1/1/32351/595599/OKBG_Refresh_22_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/595599/OKBG_Catazine_1.png" border="0" width="670" height="521" width_o="1296" height_o="1008" src_o="http://payload.cargocollective.com/1/1/32351/595599/OKBG_Catazine_1_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/595599/OKBG_Catazine_2.png" border="0" width="670" height="521" width_o="1296" height_o="1008" src_o="http://payload.cargocollective.com/1/1/32351/595599/OKBG_Catazine_2_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/595599/OKBG_Catazine_3.png" border="0" width="670" height="521" width_o="1296" height_o="1008" src_o="http://payload.cargocollective.com/1/1/32351/595599/OKBG_Catazine_3_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/595599/OKBG_Catazine4.png" border="0" width="670" height="521" width_o="1296" height_o="1008" src_o="http://payload.cargocollective.com/1/1/32351/595599/OKBG_Catazine4_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/595599/boy_jump_ad_2.jpg" border="0" width="670" height="1147" width_o="1285" height_o="2200" src_o="http://payload.cargocollective.com/1/1/32351/595599/boy_jump_ad_2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/595599/OKBG_Refresh_Web1.jpg" border="0" width="670" height="584" width_o="1148" height_o="1001" src_o="http://payload.cargocollective.com/1/1/32351/595599/OKBG_Refresh_Web1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/595599/OKBG_Refresh_Web2.jpg" border="0" width="670" height="584" width_o="1148" height_o="1001" src_o="http://payload.cargocollective.com/1/1/32351/595599/OKBG_Refresh_Web2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/595599/OKBG_Refresh_Web3.jpg" border="0" width="670" height="584" width_o="1148" height_o="1001" src_o="http://payload.cargocollective.com/1/1/32351/595599/OKBG_Refresh_Web3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/595599/OKBG_email_promo_1.png" border="0" width="670" height="1277" width_o="734" height_o="1400" src_o="http://payload.cargocollective.com/1/1/32351/595599/OKBG_email_promo_1_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/595599/OKBG_email_promo_2.png" border="0" width="670" height="1277" width_o="734" height_o="1400" src_o="http://payload.cargocollective.com/1/1/32351/595599/OKBG_email_promo_2_o.png" align="left" /> OshKosh B’gosh is the champion of the kid’s world of play. By designing, producing and marketing the highest quality play clothes and accessories, we are and will remain fun for kids everywhere. When OshKosh B'gosh asked SapientNitro to reposition their iconic children's clothing brand, we created an experience centered around play. The new brand strategy extended across print materials, a refined e-commerce website, new in-store retail experience, as well as mobile and digital touchscreen concepts. We told the brand story through four oversized books, divided into strategy, design, photography, and style guide. At left are the Strategy and Design books. Below, selections of my contributions to the project, which include catazine spreads, marketing materials and website refinement. Designer The OshKosh B'gosh rebrand project was the culmination of many talented hands working together: Creative Director / Scott Jennings Senior Art Director / Hugh Connelly ACD, Copywriting / Reed Coss Art Director / John Ferguson Art Director / Chris Cobb Designer / Philip Spradley © SapientNitro http://elisemattingly.com/Coca-Cola-Shanghai-World-Expo http://elisemattingly.com/following/elisemattingly.com/Coca-Cola-Shanghai-World-Expo Thu, 26 Aug 2010 13:17:06 +0000 Elise Mattingly 589894 <img src="http://payload.cargocollective.com/1/1/32351/589894/Shanghai_Uvend.jpg" border="0" width="670" height="493" width_o="2048" height_o="1506" src_o="http://payload.cargocollective.com/1/1/32351/589894/Shanghai_Uvend_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/589894/Shanghai_Pink_01_760px.jpg" border="0" width="400" height="711" width_o="400" height_o="711" src_o="http://payload.cargocollective.com/1/1/32351/589894/Shanghai_Pink_01_760px_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/589894/Shanghai_Pink_02_760px.jpg" border="0" width="400" height="711" width_o="400" height_o="711" src_o="http://payload.cargocollective.com/1/1/32351/589894/Shanghai_Pink_02_760px_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/589894/Shanghai_Pink_03_760px.jpg" border="0" width="400" height="711" width_o="400" height_o="711" src_o="http://payload.cargocollective.com/1/1/32351/589894/Shanghai_Pink_03_760px_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/589894/Shanghai_Pink_04_760px.jpg" border="0" width="400" height="711" width_o="400" height_o="711" src_o="http://payload.cargocollective.com/1/1/32351/589894/Shanghai_Pink_04_760px_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/589894/Shanghai_Pink_05_760px.jpg" border="0" width="400" height="711" width_o="400" height_o="711" src_o="http://payload.cargocollective.com/1/1/32351/589894/Shanghai_Pink_05_760px_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/589894/01_red_400px.jpg" border="0" width="400" height="711" width_o="400" height_o="711" src_o="http://payload.cargocollective.com/1/1/32351/589894/01_red_400px_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/589894/02_red_400px.jpg" border="0" width="400" height="711" width_o="400" height_o="711" src_o="http://payload.cargocollective.com/1/1/32351/589894/02_red_400px_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/589894/03_red_400px.jpg" border="0" width="400" height="711" width_o="400" height_o="711" src_o="http://payload.cargocollective.com/1/1/32351/589894/03_red_400px_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/589894/04_red_400px.jpg" border="0" width="400" height="711" width_o="400" height_o="711" src_o="http://payload.cargocollective.com/1/1/32351/589894/04_red_400px_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/589894/06_red_400px.jpg" border="0" width="400" height="711" width_o="400" height_o="711" src_o="http://payload.cargocollective.com/1/1/32351/589894/06_red_400px_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/589894/07_red_400px.jpg" border="0" width="400" height="711" width_o="400" height_o="711" src_o="http://payload.cargocollective.com/1/1/32351/589894/07_red_400px_o.jpg" align="left" /> Design and animation storyboards for two commemorative Coca-Cola bottles featured at the 2010 Shanghai World Expo, China. Designer Creative Director / John McHale © SapientNitro http://elisemattingly.com/Spruce http://elisemattingly.com/following/elisemattingly.com/Spruce Wed, 25 Aug 2010 12:46:24 +0000 Elise Mattingly 590549 <img src="http://payload.cargocollective.com/1/1/32351/590549/3305975941_343d720659_o.png" border="0" width="670" height="493" width_o="882" height_o="649" src_o="http://payload.cargocollective.com/1/1/32351/590549/3305975941_343d720659_o_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/590549/Spruce_Logo.jpg" border="0" width="256" height="256" width_o="256" height_o="256" src_o="http://payload.cargocollective.com/1/1/32351/590549/Spruce_Logo_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/590549/spruce_logotype.jpg" border="0" width="500" height="100" width_o="500" height_o="100" src_o="http://payload.cargocollective.com/1/1/32351/590549/spruce_logotype_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/590549/Spruce_BC.jpg" border="0" width="670" height="600" width_o="670" height_o="600" src_o="http://payload.cargocollective.com/1/1/32351/590549/Spruce_BC_o.jpg" align="left" /> A fashion consultation service for professionals. Spruce introduces creative ways to re-envision your wardrobe, focusing on fashion basics and your individual style. Developed brand name, logo, custom typeface and marketing materials. http://elisemattingly.com/Smart-Food-Initiative http://elisemattingly.com/following/elisemattingly.com/Smart-Food-Initiative Wed, 25 Aug 2010 03:22:36 +0000 Elise Mattingly 589869 <img src="http://payload.cargocollective.com/1/1/32351/589869/SFI_Logo_low-res_COLOR.jpg" border="0" width="655" height="449" width_o="655" height_o="449" src_o="http://payload.cargocollective.com/1/1/32351/589869/SFI_Logo_low-res_COLOR_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/589869/SFI_men_tee.jpg" border="0" width="341" height="476" width_o="341" height_o="476" src_o="http://payload.cargocollective.com/1/1/32351/589869/SFI_men_tee_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/589869/SFI_men_tee_back.jpg" border="0" width="348" height="472" width_o="348" height_o="472" src_o="http://payload.cargocollective.com/1/1/32351/589869/SFI_men_tee_back_o.jpg" align="left" /> Identity for Smart Food Initiative, a group of parents and community members in Bend, Oregon who strive to teach kids about nutritional foods and encourage schools to adopt better nutritional plans. Visit their blog. Find them on Facebook. http://elisemattingly.com/PDX http://elisemattingly.com/following/elisemattingly.com/PDX Wed, 25 Aug 2010 01:06:27 +0000 Elise Mattingly 386440 <img src="http://payload.cargocollective.com/1/1/32351/386440/pdx_print.jpg" border="0" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/1/32351/386440/pdx_print_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/386440/IMG_2182.jpg" border="0" width="670" height="446" width_o="1500" height_o="1000" src_o="http://payload.cargocollective.com/1/1/32351/386440/IMG_2182_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/386440/IMG_2185.jpg" border="0" width="670" height="446" width_o="1500" height_o="1000" src_o="http://payload.cargocollective.com/1/1/32351/386440/IMG_2185_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/386440/IMG_2186.jpg" border="0" width="670" height="446" width_o="1500" height_o="1000" src_o="http://payload.cargocollective.com/1/1/32351/386440/IMG_2186_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/386440/IMG_2187.jpg" border="0" width="670" height="446" width_o="1500" height_o="1000" src_o="http://payload.cargocollective.com/1/1/32351/386440/IMG_2187_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/386440/IMG_2189.jpg" border="0" width="670" height="446" width_o="1500" height_o="1000" src_o="http://payload.cargocollective.com/1/1/32351/386440/IMG_2189_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/386440/IMG_2192.jpg" border="0" width="670" height="446" width_o="1500" height_o="1000" src_o="http://payload.cargocollective.com/1/1/32351/386440/IMG_2192_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/386440/IMG_2193.jpg" border="0" width="670" height="446" width_o="1500" height_o="1000" src_o="http://payload.cargocollective.com/1/1/32351/386440/IMG_2193_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/386440/IMG_2197.jpg" border="0" width="670" height="446" width_o="1500" height_o="1000" src_o="http://payload.cargocollective.com/1/1/32351/386440/IMG_2197_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/386440/IMG_2201.jpg" border="0" width="670" height="446" width_o="1500" height_o="1000" src_o="http://payload.cargocollective.com/1/1/32351/386440/IMG_2201_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/386440/IMG_2202.jpg" border="0" width="670" height="446" width_o="1500" height_o="1000" src_o="http://payload.cargocollective.com/1/1/32351/386440/IMG_2202_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/386440/IMG_2181.jpg" border="0" width="670" height="446" width_o="1500" height_o="1000" src_o="http://payload.cargocollective.com/1/1/32351/386440/IMG_2181_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/386440/IMG_2209.jpg" border="0" width="670" height="446" width_o="1500" height_o="1000" src_o="http://payload.cargocollective.com/1/1/32351/386440/IMG_2209_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/386440/IMG_2210.jpg" border="0" width="670" height="446" width_o="1500" height_o="1000" src_o="http://payload.cargocollective.com/1/1/32351/386440/IMG_2210_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/386440/IMG_2218.jpg" border="0" width="670" height="446" width_o="1500" height_o="1000" src_o="http://payload.cargocollective.com/1/1/32351/386440/IMG_2218_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/386440/IMG_2219.jpg" border="0" width="670" height="446" width_o="1500" height_o="1000" src_o="http://payload.cargocollective.com/1/1/32351/386440/IMG_2219_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/386440/IMG_2183.jpg" border="0" width="670" height="446" width_o="1500" height_o="1000" src_o="http://payload.cargocollective.com/1/1/32351/386440/IMG_2183_o.jpg" align="left" /> One of the most progressive cities in the U.S., Portland, Oregon boasts dynamic, responsible growth and empowered citizens. The systems book captures the brand story of the city, from a newly defined vision to typography, color, graphics and system applications. The logo, inspired by a rose, recalls Portland's title of "The City of Roses." Abstract and modern, the new mark emphasizes the progressive, inclusive and ever-evolving dialogue happening throughout the city. http://elisemattingly.com/Houses-of-Healing http://elisemattingly.com/following/elisemattingly.com/Houses-of-Healing Tue, 24 Aug 2010 18:53:11 +0000 Elise Mattingly 386936 <img src="http://payload.cargocollective.com/1/1/32351/386936/Picture 13.png" border="0" width="670" height="348" width_o="1314" height_o="684" src_o="http://payload.cargocollective.com/1/1/32351/386936/Picture 13_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/386936/HouseHeal_Image.jpg" border="0" width="560" height="386" width_o="560" height_o="386" src_o="http://payload.cargocollective.com/1/1/32351/386936/HouseHeal_Image_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/386936/HousHeal BC.png" border="0" width="670" height="685" width_o="698" height_o="714" src_o="http://payload.cargocollective.com/1/1/32351/386936/HousHeal BC_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/386936/housheal_main2.jpg" border="0" width="670" height="508" width_o="1630" height_o="1236" src_o="http://payload.cargocollective.com/1/1/32351/386936/housheal_main2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/386936/housheal_resources2.jpg" border="0" width="670" height="508" width_o="1630" height_o="1236" src_o="http://payload.cargocollective.com/1/1/32351/386936/housheal_resources2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/386936/housheal_treatments2.jpg" border="0" width="670" height="508" width_o="1630" height_o="1236" src_o="http://payload.cargocollective.com/1/1/32351/386936/housheal_treatments2_o.jpg" align="left" /> The Houses of Healing is a naturopathic clinic specializing in Chinese medicine and acupuncture. The five elements are central to the practice of Chinese medicine, and the logo blend s both a house and an abstraction the Chinese character for wu, meaning five. The website is professional and warm, conveying the clinic’s key strengths and values in bold type. Divided into two simple sections—“us” and “you”—visitors can quickly navigate the pages to learn about the clinic. http://elisemattingly.com/Circle-Book http://elisemattingly.com/following/elisemattingly.com/Circle-Book Tue, 24 Aug 2010 18:41:05 +0000 Elise Mattingly 386280 <img src="http://payload.cargocollective.com/1/1/32351/386280/IMG_1842_1.jpg" border="0" width="670" height="447" width_o="670" height_o="447" src_o="http://payload.cargocollective.com/1/1/32351/386280/IMG_1842_1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/386280/IMG_1850.jpg" border="0" width="670" height="447" width_o="670" height_o="447" src_o="http://payload.cargocollective.com/1/1/32351/386280/IMG_1850_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/386280/IMG_1851.jpg" border="0" width="670" height="447" width_o="670" height_o="447" src_o="http://payload.cargocollective.com/1/1/32351/386280/IMG_1851_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/386280/IMG_1852.jpg" border="0" width="670" height="447" width_o="670" height_o="447" src_o="http://payload.cargocollective.com/1/1/32351/386280/IMG_1852_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/386280/IMG_1859.jpg" border="0" width="670" height="447" width_o="670" height_o="447" src_o="http://payload.cargocollective.com/1/1/32351/386280/IMG_1859_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/386280/IMG_1864.jpg" border="0" width="670" height="447" width_o="670" height_o="447" src_o="http://payload.cargocollective.com/1/1/32351/386280/IMG_1864_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/386280/IMG_1869.jpg" border="0" width="670" height="447" width_o="670" height_o="447" src_o="http://payload.cargocollective.com/1/1/32351/386280/IMG_1869_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/386280/IMG_1877.jpg" border="0" width="670" height="447" width_o="670" height_o="447" src_o="http://payload.cargocollective.com/1/1/32351/386280/IMG_1877_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/386280/IMG_2363.jpg" border="0" width="670" height="447" width_o="670" height_o="447" src_o="http://payload.cargocollective.com/1/1/32351/386280/IMG_2363_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/386280/IMG_2370.jpg" border="0" width="670" height="447" width_o="670" height_o="447" src_o="http://payload.cargocollective.com/1/1/32351/386280/IMG_2370_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/386280/IMG_2371.jpg" border="0" width="670" height="447" width_o="670" height_o="447" src_o="http://payload.cargocollective.com/1/1/32351/386280/IMG_2371_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/386280/IMG_2374.jpg" border="0" width="670" height="447" width_o="670" height_o="447" src_o="http://payload.cargocollective.com/1/1/32351/386280/IMG_2374_o.jpg" align="left" /> Handmade book based on extensive research into Bauhaus principles of form, simplicity and the encouragement of play and community. Tactile, colorful and sensory, the book stimulates our most basic desire to play, explore and feel inspired. The resulting need to share our inspiration generates new conversation and positive growth within our global community. At the end of the book, a literal take-away comes in the form of a paper mobile. http://elisemattingly.com/Haru http://elisemattingly.com/following/elisemattingly.com/Haru Tue, 24 Aug 2010 18:40:58 +0000 Elise Mattingly 386387 <img src="http://payload.cargocollective.com/1/1/32351/386387/haru_print.jpg" border="0" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/1/32351/386387/haru_print_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/386387/haru_comp_bw.jpg" border="0" width="670" height="167" width_o="2048" height_o="512" src_o="http://payload.cargocollective.com/1/1/32351/386387/haru_comp_bw_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/386387/haru_ad1.jpg" border="0" width="670" height="629" width_o="1200" height_o="1128" src_o="http://payload.cargocollective.com/1/1/32351/386387/haru_ad1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/32351/386387/haru_ad2.jpg" border="0" width="670" height="310" width_o="1202" height_o="557" src_o="http://payload.cargocollective.com/1/1/32351/386387/haru_ad2_o.jpg" align="left" /> Based on the Japanese concept of wabi-sabi, Haru ("spring" in Japanese) is a wax-based fragrance emphasizing daily renewal and self-awareness. The design evokes an understated, quiet beauty. Made with natural wood materials, the bottle is simple and functional, mimicking the contours of one’s palm. The solid fragrance encourages one to be mindful of placing the fragrance on one's skin. Ad photos by Anna Adén